The Internet has become indispensable and practically no business, author or speaker can succeed without using the Internet as part of their marketing strategy. But the fact of the matter is, most people may use the Internet to find the products and services they need, but have no idea how to use it for their own profitability.
You may share the confusion of others as to how Internet marketing strategies can work for you and where to begin.
Whether you are an author, speaker, or small business owner, the steps you will take to be successful on the Internet are the same, and have changed little over the past 15 years! The problem is that most educational resources on Internet marketing tell you a piece of the process without identifying where on the timeline it falls or how it fits into the rest of the process.
Try to avoid getting hung up on any particular strategy until you fully understand your P.T.A., which is the foundation for success on the Internet:
P: Plug-In
Identify where you are in the Internet marketing process and “plug-in” to the process. Are you a novice to the Internet? Or do you have some knowledge, but can’t seem to tie it all together? If you can identify where you fit into the process, you will be better able to plug in to those tools and resources that you need to succeed.
T: Team-Up
The next and most important step for any small business owner, author or speaker is to team up with those that can help implement the process. Unless your profession is actually Internet marketer, you are better suited working at what you do best, not sitting at the computer trying to get a degree in Internet marketing. And finding an inexpensive designer to throw together a website won’t go far in getting you ready to be successful on the Internet.
Your aim is to find outsourced help that takes time to learn about your situation and needs, as well as demonstrates a high level of knowledge of all areas of Internet marketing. Since your business is always changing, you will benefit from forming a dedicated team now that will grow with you over the years and has the technical expertise to plan your business strategies for now and into the future.
A: Accelerate
Just having a website without a full knowledge of the Internet marketing process will result in never being able to fully realize the last step by accelerating your strategies to success. Learning a bit of this and a bit of that will have no result until you have plugged into your place in the process and found a team to help get you there. Once you have done that, your business success from the Internet will start to fly.
Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years. He specializes in Internet marketing solutions for the small business owner, speakers and authors. Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.
